On-Page SEO Checklist : The Definitive Guide-2021

by SmartCareer
on-page SEO Checklist

Do you want to be an on-page SEO Expert?

A to Z: A Complete On-Page SEO Checklist: The Definitive Guide-2021

Here Many Important and Practical strategies are given for ranking a website on the first page of Google, from Keyword research to indexing the website on Google. E.g.

On-page SEO is an essential part of search engine optimization (SEO). When it comes to search engine optimization for a blog or website, there are two important things we should follow. One is on-page optimization and the other is off-page optimization. Today we will discuss complete on-page optimization in detail. It will be the best SEO audit checklist. Today’s post will have the necessary techniques of the complete On-Page SEO Checklist for your website to be in the top 10 in Google search results.
on-page seo checklist

✔  What is On-Page SEO?
✔  Keyword Analysis
✔  Long-Tail Keyword Choosing
✔  Low Competition Keyword Choosing
✔  Title Competition Checking
✔  Keyword Difficulty Analysis
✔  LSI Keyword Find Out
✔  KGR Keyword Find Out
✔  Keyword Competition Analysis
✔  Essential Keyword Analysis Tools
✔  Using RankMath/Yoast SEO Plugins
✔  Table of Content
✔  Title Optimization
✔  URL or Permalink Optimization
✔  Post-Heading Tag Optimization
✔  Meta Description Optimization
✔  Unique and Valuable Content
✔  Comprehensive Content Writing
✔  Perfect Keyword Placing
✔  Focus Keyword Does Not Use Before Post
✔  Keyword Density
✔  Use Review or FAQ Schema
✔  Image Optimization
✔  Using Video Content
✔  Internal Linking
✔  External Linking
✔  Page Speed Optimization
✔  Google Search Console
✔  Manually Index Post URL
✔  Keyword Position Analysis in Google Search Console
✔  Error Fixing
✔  AMP Setup
✔  Ensure Your Site is Secure
✔  Broken Links Removing
✔  Using Social Share Buttons
✔  Crawl Errors Fixing
✔  XML Sitemap Create and Submit
✔  HTML Sitemap Create
✔  Google Analytics
✔  404 Redirection System
✔  Best Seo List
✔  Conclusion

I believe that anyone who reads this content and Practice will easily get the full idea of on-page SEO or On-Side SEO.
So, without any delay, you see the amazing Tricks and SEO website optimization of on-page Optimization right now.

What is On-Page SEO?

On-Page SEO is to make all the internal structures of the blog suitable for search engines. On-page Optimization is a process of getting a position in the search engine by doing proper SEO of blog Titles, Tags, Meta Descriptions, Meta tags, Keywords, and good quality unique content. When you can do these things properly, you can feel that the On-Page Optimization of your blog is complete.

Many people call on-page SEO is an on-site SEO. The main task of on-page optimization is to make all the content in a web page user-friendly and search engine friendly. How to optimize SEO?

Suppose you have a blog website. In order to keep that site active online, you first have to use a good quality theme – such as WordPress Themes, Shopify Themes, Wix Themes, etc. Then you have connected that blog to your hosting server. Finally, post your favorite content on the blog and publish the post.

After using a theme, you have to do on-page SEO as well as writing inside the site. Then you have to buy good quality hosting to keep the speed of the website good. Some other things including post content need to be done on-page optimization to make search engine and user friendly.

What is on page SEO? We can more simply say that all the SEO work that is done inside (not outside) a website is called on-page optimization. This type of SEO is called on-page SEO as it is done by keeping a website on.

Below is a list of all the topics I will share with you today regarding on-page optimization. If you read my post patiently, you too can become a skilled on-page SEO expert. Here I have shared the Total Guidelines of the on-page SEO checklist-2021.

Keyword Analysis:

Before doing on-page SEO of any website, first, we have to choose content-related keywords. A keyword analysis is required to select keywords. The more perfect the keyword research, the better the on-page Optimization will be. Here are some things to look for when selecting a keyword:

Long-Tail Keyword Choosing:

When you enter 2/3 words of a keyword in the Google search box, you will see that Google is giving you many suggested keywords, find some content-related long-tail keywords in it.

For example, if you type ‘SEO Guidelines’ in the Google Search Box, Google will show you some suggested keywords. Among them, ‘SEO Guidelines 2021’ is one of the specific but long-tail keywords. If you use long-tail keywords on your website, you will easily get targeted visitors. It is the best SEO practice. Long-Tail Keywords Example:
Long Tail Keywords Example

Low Competition Keyword Choosing:

At present, it is really difficult to get a low competition keyword. However, we will spend more time finding the Low Competition Keyword. If you create a website with Low Competition Keyword, you will quickly come to the top rank of Google because relatively few websites or blogs have been created with that keyword. We can use a free and popular tool for low competition keywords. That is Google Keyword Planner. The link is – https://ads.google.com/home/tools/keyword-planner/

Using these tools, we can easily get the Low Competition Keyword. Here SEO Site Examples include:

Low Compatition Keywords

Low Competition Keyword Findout

Title Competition Checking:

We can use the ‘Allintitle: name of Title’ parameter to analyze the title competition of a content. Type in the Google search box –

“Allintitle: The Complete On-Page SEO Checklist. If the number of search results is less than 50, then we have to take this is Low Competition Title and select that title for our content.

Keyword Difficulty Analysis:

Keyword Difficulty is the quality of backlinks of a website based on how high or strong it is. In this case, if the Keyword Difficulty Score is 0-50, then all the keywords have to be selected for the content. We can do Keyword Difficulty Analysis using some popular tools or Websites. Such that- https://neilpatel.com/ubersuggest/, https://www.semrush.com/,  https://ahrefs.com/

LSI Keyword Find Out:

The use of LSI keywords is very important for Google rankings as well as on-page best SEO strategies. In addition to focus keywords or primary keywords, we need to use a sufficient amount of LSI keywords in different areas of our content. Through which we will explain to Google what our content is about. The full form of LSI is Latent Semantic Indexing Keywords. The LSI keyword is the keyword that is closest to the keywords we target and the content we write. Which will support your content. Below is an example of an LSI Keyword-

LSI Keywords

Long-tail Keyword Example

KGR Keyword Find Out:

KGR means Keyword Golden Ratio. By using KGR we can easily estimate the competition of keywords. If you create content or a website by doing KGR Keyword Analysis, your site will rank in Google in a day or two. Especially for those who are thinking of making money with Google AdSense, the KGR keyword is more necessary. We can easily diagnose it by applying the following formula.

Find out Keyword Golden Ratio:

KGS  = (# of Allintitle Results / # Search Volume Result) = Result

Result  =    Less than 0.25 is Excellent / Best / Great

                    0.25-1.00 is Medium / Better / Might Work

                    Greater than 1.00 is Bad

KGR-Keyword Golden Ratio

Keyword Golden Ratio Formula

Keyword Competition Analysis:

You can use Google’s free https://ads.google.com/home/tools/keyword-planner/ website to find out the keyword competition. Moreover, after getting the basic idea about the keyword competition from that website, you have to search with your targeted keyword in the Google search box. From the search results, you have to collect the links of the first 10 websites and research their current position.

In order to select good quality keywords, if the DA, PA Score of the competing websites is 0-50 out of 100, then the competition of those keywords should be considered less and those keywords should be determined for your content. Though it is enormously time-consuming to do. However, if you can do research, you will get a lot of success. For that, you need to use good-quality tools.

Essential Keyword Analysis Tools:

There are many good tools available for keyword analysis. Some of them are free. However, most tools do not allow free research. We have to spend money on that. Various SEO Tools are given below:

https://www.semrush.com/, https://ahrefs.com/,  https://www.spyfu.com/,  https://moz.com/,  https://kwfinder.com/,     https://neilpatel.com/ubersuggest/,  https://ads.google.com/home/tools/keyword-planner/ are the best SEO website

Among the above tools, Google Keyword Planner is completely free. Others will have to spend.

But I am giving you a trick of https://www.semrush.com/ tool. On this website, you can ask for suggestions for the top 5 keywords for free in one day, no more. So, I will tell you to create many emails every day for free. He will be able to do keyword research all day using the email at www.semrush.com. You can also verify the PIN by creating numerous emails for free, the links of such sites are – https://generator.email/  and https://temp-mail.org/en/.

Using RankMath/Yoast SEO Plugins:

If you use a WordPress site, you can easily do the work of on-page SEO using RankMath Or Yoast SEO Plugin. With these plugins, you can do a lot of  SEO for new website. Such as Titles & Meta Optimization, Sitemap Settings, Instant Indexing, Schema Creation, 404 Monitoring, Redirections, SEO Analysis, Google Analytics & Webmaster Setup, Social Meta, Post Formats, Local SEO, and More. So don’t delay, install any one plugin today and enjoy its excellent features.

Table of Content:

Table of Contents is the number of topics in your written content or their titles at the beginning of the post. So that visitors can easily guess what is written in your post and can go to the targeted content and read easily with one click. If the table of content is given, the content is evaluated more by Google. Moreover, the visitors are also happy to see it. Because by looking at it, they guess what is in the post. It is a good task for on page seo optimization

Title Optimization:

The most important part of on-page SEO is to optimize the title of the post. This is one of the factors of top ranking. About 40% of the visitors to a site from search engines depend on the post title. Because the title of the content is a summary of the subject matter of the content. Content is undoubtedly the king of SEO but following the title is the content of the post.

If an author can write interesting post titles that match the subject matter of the post, then I think the rest of the internal onpage optimizationof the blog post can be maintained very easily. A beautiful and Attractive blog content title is able to attract the attention of any search engine robot.

When writing a content title, keep in mind that you must try to put the keyword that you will write the post after the target at the beginning of the content title. The earlier your targeted keyword is in the title, the more likely your post is to be ranked in search engines.

The correct rules for optimizing page titles of checklist seo:

  • Be sure to include the main keyword of the post in the title.
  • Try to put targeted keywords at the beginning of the post.
  • Keep the post title between 50-60 characters.
  • Write user-friendly and meaningful titles.
  • You can use a colon (:), pipe (|), and hyphen (-) in the title.
  • Refrain from using the Focus or Main keyword more than once in the title.
  • You can also use ‘Question Title Tag’ in the title. For example- What is On-Page SEO?
  • The title is written by using and modifying some emotional words in the title. For example- Money Back Guaranteed, Free, 38 actionable ways, Today, Eye-catching, Huge, Everything You Need, Proven, Instant, Fast, Best, Complete Guide Secret, etc.
  • More Example: Best WordPress Plugins, Complete SEO Guide
  • You can also use the current year in the title. Such as 2020, 2021, 2022.
  • Use focus keyword in sub-headings.
  • There are many sub-headings inside the content where you will use Focus Keyword and LSI Keyword.

URL or Permalink Optimization:

Just as a post’s well-structured URL will look beautiful, it carries a lot of importance to search engines. You need to create the Permalink of the post in line with the topic you are posting. Because if the Permalink of the post matches the important keywords of the post, then the search query is more likely to come in a good position in the search results. Many people write a kind of URL without giving any importance to this issue.

For example, you are doing a post about on-page SEO. If you enter the URL of your post with www.careerin.net/post50, then the search engine will not understand anything about the subject of the post from the URL of the post. On the other hand, if the structure of the Url www. If www.careerin.net/on-page-seo,  then search engines will easily understand that the post is written about on-page SEO.

The correct rules for creating a URL or Permalink:
  • URL must have the main keyword.
  • URL should be shortened. In particular, it should be kept within 60 characters.
  • Write constructive URL.
  • Must use a hyphen (-) after each word in the URL.
  • The link should refrain from using numbers.
  • Rankmath / Yoast SEO Plugins will be helpful in this case.

Post-Heading Tag Optimization:

Usually, the various important heading tags of the website are written in H1, H2, H3, and H4 formats. These types of heading tags are very important for onsite seo in search engine optimization.

When you write a post, the most important heading tag in the post will be in the form of H1. Because the H1 tag of any blog is more important to search engines than other heading tags. Then the rest of the Headings will be used as H2, H3, and H4.

The correct rules for writing post tags:
  • The title of the post must be in the H1 tag.
  • A post will have only one H1 tag.
  • The important keyword of the post should be written in the H2 tag.
  • Important sub-headings should be written between H3 and H4 tags.
  • Need to refrain from writing additional tags.

Meta Description Optimization:

Meta Description is one of the most important factors for Google Ranking today. Because after the post title of the blog, the search engine gives importance to Meta Description. When someone searches for a topic in a search engine, the search engine first looks at the title of the post as well as the meta description. In this case, if that keyword of the searcher is found in the title or meta description, then the posts of your website can easily appear on the first page of the search results.

The correct rules for writing Meta Description for the Best Onpage Optimization:
  • Meta Description must have a focus keyword or primary keyword.
  • Do not write a Meta Description of more than 160 characters.
  • Try to write meaningful sentences without just writing keywords.
  • Care should be taken so that the title and meta description are not the same.

Unique and Valuable Content:

Unique and valuable content is more important to Google. When we write content, we must remember that the content is not copied directly from any site. Google may penalize our site at any time for copying content from any site. And the penalty website will never come in the search rank in Google. We need to try to post articles that identify the content that people find more on Google. We can use Google Trends https://trends.google.com/trends/ to find out about trending content. From there we can easily find Rising topics in different countries.

Comprehensive Content Writing:

There was a time when a post would be predominant in Google if it was written more than the keyword. But recently Google itself has been saying that you have to write a long article to rank a post. So, you will try to write a post with at least 2 thousand to 4 thousand words in a combination of keywords. Moreover, if you want to rank a post with high difficulty keywords, you must write a longer post than the competitors. So, the longer the post you can write at the moment, the faster your post will rank in the Google search engine.

Perfect Keyword Placing:

Put your targeted keyword in the first 100 words of your content. Also, try to keep other keywords (LSI Keyword) related to the original keyword. Because Google Search Engine estimates the first paragraph of the content seriously. See the example below-

Perfect Keyword Placing

Perfect Keywords Placing

Focus Keyword Does Not Use Before Post:

When choosing a focus keyword or primary keyword, we need to keep in mind that this keyword has not been used in the title of any previous post.

Keyword Density:

Keyword density is how many times a word is in a post content on your website. It is one of the SEO principles. Suppose you have 100 words on a page of a website, and if 6 keywords are found in those 100 words, then 6 times the keyword is used and the keyword density is 6%.

It is a bit difficult to say exactly what the keyword density of a page should be perfect. However, I think the keyword density of a website should usually be between 1-2%. Remember that it is not good to keep the keyword density too high and it is not good to keep it too low.

Use Review or FAQ Schema:

Some content should be reviewed by users. This will increase the acceptability of the content. Especially when posting any article related to an online product, it is very important to have a user review. Moreover, if the answer to the question that visitors often want to know is placed in our content, the post will be more prevalent to Google. Usually, when we search for any keyword in Google, we see some questions that are FAQ Schema. We should try to write a post to remind FAQ questions.

Image Optimization:

Image is an important part of a blog post. Using Images in a blog post can give readers a clear idea about any topic. There are some things that it is not possible to give the readers a clear idea about the content without using Images in the shots. In that case, it is very important to use images. When using the image, we need to make sure that the image is unique or original. Otherwise, we may lose the visitor by getting penalties related to our site image.

Google Search results have a tab called Image. Clicking there can get many images of the desired topic. If you write the images of the blog in search engine friendly, then there is a possibility of getting many visitors from that image.

The right rules for image optimization of technical SEO checklist –
  • We must have targeted keywords in the name of the image.
  • Enter the Alt Name of the image and keep the Focus keyword.
  • Using Photoshop or various software, go to the file info folder of the image and give the title name of the image.
  • Enter the name of the writer in the file info folder.
  • Enter the keyword in the Keyword box in the file info folder.
  • You have to put some copyright-related text in the file info folder.
  • Go to the file folder and add the URL.

Guess by looking at the example below-

Perfect Image Optimization

Perfect Image Optimization

Video Content Use:

If your content is written to teach a practical subject, you should attach a video tutorial so that visitors will easily understand the subject, attaching a video will increase the value of your post.

Video content is more prevalent in Google search than text content. We don’t get rank by posting too many long posts than Video posts. Again, there are many videos the same thing is easily ranking in Google. So, we have to try to give video content.

Internal Linking:

When you write a new post on a topic, if there is any other post or writing related to your post, you can give its link to your site through Anchor Text. This will take the internal backlink of your blog home. This helps to increase the SEO Score of the post. However, do not give any link that does not match the post. If you create unnecessary links, search engine bots can take your links as spam. That’s why when you create an internal link, it should match the post and the keyword.

External Linking:

You can link to your site by linking to some high authority website that matches the keyword or text of your post. In case of external links, give links to 3-6 sites. For example, if you write about a good quality theme on your website, you can include a link to the WordPress Site.

Page Speed Optimization:

According to Google, if a website is not able to fully load in 3 seconds, then that website loses 30% of visitors. This means that if the loading time of the website is more than 3 seconds, one out of every three visitors gets annoyed. So, loading time is a big issue for Google Ranking. You can use https://developers.google.com/speed/pagespeed/insights/,  https://tools.pingdom.com/,  https://gtmetrix.com/  to check the page loading time. You can test the page speed of your website through all these sites.

Effective Ways to increase page speed:
  • Good quality hosting server must be used;
  • Image size must be reduced and uploaded;
  • Use Cache Plugins or Apps;
  • If you use a WordPress site, you need to use some popular plugins like Smush-Image Minifier.
  • You can use Cloudflare Server to save your all images.
  • Use medium-sized compressed images.
  • Using CSS style instead of images in the theme.

Google Search Console:

After running a website, you have to submit the site to Google Search Console and verify it. Otherwise, no one will find your website if they search on Google. So, the first thing to do after creating a website is to index the site in Google Webmaster Tools or Google Search Console. It is very essential for The Complete On-Page SEO Checklist. Indexing is not a difficult task. If you have a Gmail account, you can log in and submit your website URL to Google. There are a lot of videos on YouTube about this. You can easily learn it and do it.

Manually Index Post URL:

After submitting your site to the Google Search Console, Google will continue to index all the post URLs on your website step by step in Google. However, if you want to quickly index the URL of a new post on your website, then you need to manually index, copy the URL of the post and go to the Google Search Console, Click URL Inspection Menu and submit a request. Google will index your post in 24-48 hours.

Keyword Position Analysis in Google Search Console:

The ‘Average position” is an attractive option in Google Search Console. Using this option, we can easily know the current position of the given keywords in our content, find out which keywords are in a good position, and optimize the content with the keywords that are in a good position. The keyword position is shown in the figure below-

Keyword Position Analysis

Keyword Position Analysis

Error Fixing:

If we fix the error of the website regularly, Google will look at it with a good eye, and Google will assume that we have supervision over our website. In other words, Google increases the rank of our site. The most common errors on the website are the 404 Error or Not Found Error. Usually, when a Post, Category, Menu is published and deleted again, a 404 Error occurs. Regularly Error fixing is a perfect job for an on-page SEO checklist and Google Top Ranking.

404 Error Elimination Tricks:

At first, copy the URL from the Error list and go to the Removals option in the Google Search Console and click on New Request. Then enter the Error URL in the Enter URL box and click Next and Submit Request. Then Google will delete the URL in a day or two, then it will not show a 404 Error. Moreover, if you use WordPress Site, you can solve the problem of 404 Error by using the Redirection Option of Rankmath Plugin.

AMP Setup:

The complete form of AMP is Accelerated Mobile Pages. In order for your website to look good on mobile, you need to make AMP Setup or your site Responsive. Nowadays all modern themes are mobile-friendly or Responsive. For that, you can use a good quality Responsive Theme for your website.

Ensure Your Site is Secure:

HTTPS is a protected method to move information between a worker and an internet browser. Google formally reported it would utilize HTTPS as a positioning sign in 2014. Numerous investigations have since affirmed a solid connection between higher rankings and sites utilizing HTTPS.

Broken Links Removing:

In information ordered by Ahrefs, it looks like Google will drop site pages in indexed lists if a page has broken connections highlighting outside sources. Make certain to consistently examine your site for broken connections and either totally eliminate the connection or connection to another piece of content. The Removing is a trick of The complete on-page SEO checklist-2021

Using Social Share Buttons:

While social signs don’t straightforwardly affect search calculations, web-based media is extraordinary for getting more individuals to see your substance. It considers expanded brand mindfulness and is incredible for interfacing with your intended interest group. As a little reward, the more individuals who see and offer your substance via online media the better possibility you have of getting a backlink.

Crawl Errors Fixing:

Finding and fixing slither blunders is indispensable. A creep mistake implies that Google cannot see or read what is the issue here. Being not able to see your page implies that Google may not list or rank that page in indexed lists. Fortunately, it is not difficult to recognize slither mistakes utilizing the Google Search Console. When you sign in, click on “inclusion” situated on the left-hand menu. There you will actually want to see all URLs that contain blunders and fix them.

XML Sitemap Create and Submit:

XML Sitemap is the URL combination of the number of pages, posts, categories in a website. It is very important for on-page SEO factors. You can easily create an XML Sitemap for your website. We can create sitemaps from the site at https://www.xml-sitemaps.com/.  Create a sitemap and download it from the site, then upload the downloaded sitemap to Cpanel’s Public HTML Road Server.

HTML Sitemap Create:

HTML Sitemap is the number of pages, posts, the title of the show together on one page in a website. This will allow visitors to easily read the title of their favorite post. If you use WordPress you can use Plugin for HTML Sitemap Create.

Google Analytics:

Google Analytics is a platform that collects data from the web and publishes the data in the form of reports. With Google Analytics, you can easily find out which page of your website visitors visit more, which country people visit, how long they stay on the page, which device you visit more from which device. If you want to get your website data in the form of analytics reports, you must open a Google Analytics account and add a small tracking code to your web page. It is a very important factor of the On-Page SEO Checklist. I gave the link to Google Analytics here. https://analytics.google.com/

404 Redirection System:

Regular 404 Error Message If your website increases then the value of your website will decrease at once. Which will have a negative effect on Google rankings. In order not to create this problem, you should refrain from publishing the post which you have to delete later. Because URL is created as soon as each post is published. People who use WordPress can easily use Rankmath / Yoast SEO Tools to solve 404 error problems.


I have tried my best to give you an easy idea about the most important aspects of on-page SEO guidelines as well as The Complete On-Page SEO Checklist-2021. On page and off page seo both important for site ranking. I believe that if you continue blogging by following all the above points properly, anyone will be able to reach the edge of success by getting enough visitors to the blog from the search engine in a few days. If anyone has any questions regarding this post, please let me know in the comments. I will discuss that in the next post.

Now I’d Like to Hear from You:
  • What topics do you like about my post?
  • What issues did you disagree with me?
  • Which tips from today’s post will you use on your website?
Then please let me know in the comments without delay.

Khurshed Alam-On- Page SEO Expert

Khurshed Alam

Web Developer and SEO Specialist


Cell: 01852-008821

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